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Casino loyalty deserves slot club compensation
Dear Mark, Missing something? Yes! Just by being a certified card-carrying member of a slot club you can receive up to a one percent cash rebate while playing video poker. On a full-pay Jacks or better 9/6 video poker machine with an expected return of 99.6%, you now command a positive expectation of 100.1%. Yes, George, this is a mathematical edge against a cybernetic one-armed bandit the whole time you're playing. Though the equation for perks differs from casino to casino, this is what I typically receive with my Tropicana's Island Winner Club card after eight hours of play on a 25¢ video poker machine: four free meal comps, a $60 room discount and at least an $80 cash rebate. In addition, they send me goodies in the mail-two-for-one buffet coupons, room discounts, invitations to casino events and even free gifts. The Tropicana pays me for my loyalty. And what are you getting? ZIPPO! In the future, George, make yourself a sought-after guest.
Simply fill out as many slot club application cards as you
can get your hands on and start making the casinos compete
for your business. Join me in the VIP line at the buffet. Dear Mark, Most casino slots today have a fully automated player tracking system, or SMART-Slot Marketing and Revenue Tracking. With the swipe of your slot club card, onboard software knows your name, address, interests, denomination of play, favorite machines, how much you have invested, your winnings at any given hour and if you have a dog named Sparky. Tell a slot host any pertinent information about yourself and it's fair game for the casino's computer database. On the plus side, your information helps them with direct-mail
campaigns informing you of promotions, upcoming slot tournaments,
parties, reduced room rates, casino events and most importantly,
comps, comps, comps. Dear Mark, Assuming programming integrity, all spins are random, which,
Barry, is what you can expect in regulated casinos as there
is no reason for the house to risk breaking the law and lose
their valuable casino license by programming the machines
to beat you. Dear Mark, The ONLY advantage the casino has over the player in blackjack is that the casino plays last. If you bust and so does the dealer, the house already has your money in the tray. Player skills, or lack of them, are really what are going to determine your success in a casino. The casino, Bart, doesn't beat you; it merely gives you the opportunity to beat yourself. |
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